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Now, that figure is up to 3 hours and 23 minutes – almost 70% of users’ time spent with digital media is on mobile! If you’re using paid social, create a seamless visual experience.Focus on transferring the messages and aesthetics of your social ads to your landing pages.Like many institutions, dating has changed quite a bit over time. No single person can both hunt and gather, after all.When the Industrial Revolution came along and adult life became factory life, all those households needed a couple rugrats to hold down the fort.
The good folks over at Pew Research Center say that, as of 2016, 15% of all American adults have used either an online dating service or a dating app.
Shortly thereafter, many more dating apps came online.
There’s been plenty of hand-wringing and gnashing of teeth over how Tinder reinvent dating: Maybe it would transform the dating scene into an endless virtual marketplace where singles could shop for each other (like an Amazon for human companionship), or perhaps it would turn dating into a minimal-effort, transactional pursuit of on-demand hookups (like an Uber for sex).
It’s slightly more popular for men: 17% of men have logged on to find love, and 14% of women have done the same.
Looking at the adult population overall, the trend slopes down as ages go up.